10 Tips for Marketing Your Business at an Outdoor Event
Events are a great way to connect with your community and get some exposure for your brand, business, or organization! Make you next one a huge success with these quick tips:
1. Be VISIBLE! Razor flags and canopies stand out in crowded spaces and can be a great branding tool. They’re an investment, but they can be reused over and over for tons of people to see!
2. Offer something immediately USEFUL, such as a hat, bottled water, or a snack!
3. If its a warm or sunny day, make visitors comfortable with a cooling towel, sunblock, sunglasses, bug spray, or hand sanitizer. This kit would be a great gift!
4. Is it a pet-friendly event? Appeal to those furry friends! Add a watering station and hand out treats or other pet-related giveaway ideas!
5. Giveaways with a “high perceived value,” such as t-shirts or tech items, are always enticing to attendees.
6. Will the event run into the night? Consider light-up giveaway items for guests to use! This could be flashlights, glow sticks, and other glow-in-the-dark items!
7. Do not underestimate the draw of a game! Spin-the-Wheel, Plinko, golf putt, cornhole, and more, people love to play!
8. Outdoor events are often laid-back and supposed to be fun, so feel free to be silly and hand out goofy headwear and wacky promotional toys and games!
9. Incorporate a call to action in your giveaways. Including coupons or special offers to promotional items makes them more likely to be kept, and more likely that guests will look you up after the event!
10. Consider making your booth “viral” by including an awesome photo opportunity and hashtag to use! Cut-out banners make it easy for visitors to take a funny photo with your branding and share it on social media!
Get a quote or more ideas fro our Promotional Consultant today! Reach out to us at promos@perryop.com or (800) 234-6605!
