How Name Brand Promo Can Elevate Your Brand
One powerful strategy for elevating your brand’s image is by using name brand products as giveaway items. This practice not only attracts attention but also helps to create positive associations with your brand.
Here are 5 ways that using name brand promotional goods can improve your brand’s image:
1. Credibility
When you hand out brand name promo, you immediately transfer some of credibility of that established brand onto your own brand. Your customers are more likely to trust your brand when they see it associated with a respected and recognizable name!
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2. Perceived Value
Name brand products have a higher perceived value than other promotional giveaways. Not only are they seen as a higher quality and more expensive product, but they are more desirable to customers, meaning they are less likely to be discarded.
Using name brand items for giveaways shows customers that you are willing to invest in high-quality materials, which then helps your brand’s image be seen as higher-quality!
3. Positive Brand Association/Recollection
Name brand products are more memorable because people are already familiar with them. When your logo is displayed alongside a well-known brand, it is more likely to stick in the minds of the recipient.
Furthermore, selecting a brand whose image matches one you are trying to achieve – whether it’s innovation, quality, sustainability, outdoorsy, or athleticism – then these attributes are more likely to be associated with your brand as well!
4. Competitive Advantage
In a crowded market, setting yourself apart from the competition is crucial. Using name brand products as giveaways can be key. Customers are more likely to choose your brand over others if they see added value in the form of recognizable and reputable items. This competitive advantage can translate into increased sales and market share!
5. Social Media Potential
Name brand giveaways often generate excitement on social media. When people receive a branded item they admire, they are likely to post about it, or if you’re looking for likes/comments/shares to have followers enter a giveaway, name brand products are more likely to generate results.
This can lead to increased visibility for your brand and potentially attract new customers!
Not sure where to start?
Our Print & Promotional Specialist can help you find a name brand product suited to your needs while doing their best to accommodate your budget. We offer a variety of name brand options at PromosByPerry.com, including:
Reach out to us at promos@perryop.com and let us know what kind of product you are looking for, how much you are looking for, and you budget, and our Print & Promotional Specialist will get back to you with some options!
