How to Tell if Your Branded Promotional Products are Effective
When marketing, we understand that it can be crucial to determine the return on investment (ROI) of any campaign, and when it comes to marketing with promotional products, evaluating their impact can be a bit trickier.
Here are 4 tips to understand the ROI of promotional products:
1. Set Clear Objectives
Before selecting items and launching your campaign, establish some clear and measurable objectives. Whether you are looking to increase brand awareness, drive website traffic, or boost sales, having defined goals will help you (and us) select the products best suited for you and guide your efforts.
2. Track Distribution & Engagement
It can be difficult to monitor recipient engagement when distributing promotional products, but by tracking what you are handing out when, and using tools such as unique QR codes, custom landing pages, and/or dedicated promo codes, you can see valuable insights about your customers behavior!
3. Monitor Sales & Conversions
Watch sales data to determine if there is a correlation between the distribution of promotional products and an increase in sales or conversions by looking for spikes in activity during and after the campaign period.
4. Calculate Cost per Impression
Depending on your campaign and your goals, consider the cost per impression of the products you are selecting. You may be willing to spend more on items that will be seen by more people (bags, apparel, umbrellas), while you may lean towards more affordable options if you don’t expect them to be seen much (pens, clips, notepads, sanitizer).
However, investing more in items, even if they are likely to stay with one person only, is a great way to increase customer loyalty or encourage conversions. For times like these, we think that drinkware, nice journals, executive pens, or nicer bags are great options!
With the above in mind, here are 5 promotional product ideas to consider:
1. Tote Bags
Tote bags are practical, versatile, and offer ample branding space. Ideal for trade shows, conferences, or retail promotions, they serve as walking advertisements whenever they’re used!
2. Reusable Water Bottles
Eco-friendly and functional, reusable water bottles are highly sought after. Branded with your logo, they promote sustainability while keeping your brand top of mind during daily use.
3. Tech Accessories
From phone stands to chargers to phone wallets, tech accessories are valuable promotional items in today’s digital age. Choose items that align with your audience’s interests and lifestyle for maximum impact.
4. Branded Apparel
T-shirts, hats, and jackets offer a mobile platform for your brand. Quality garments with stylish designs can turn recipients into brand ambassadors wherever they go!
5. Wellness Products
By promoting health and well-being, your brand can promote itself as caring and thoughtful, fostering positive associations with your audience. Items like stress relievers, sanitizer, lip balm, and first aid kits are great options!
IN SHORT
The key lies in selecting products that resonate with your audience and align with your overall objectives. With careful planning, promotional products can be a valuable tool in your marketing campaigns, delivering a solid return on investment and fostering long-term brand loyalty!
Visit PromosByPerry.com to browse 1000s of promotional products available, or contact our Print & Promotional Specialist at promos@perryop.com for suggestions!
