5 Myths About Custom Printing
In the age of technology, it’s easy to forget our roots. Despite the wonderful things that computers and the internet can help us accomplish, printed material can still assist in campaigns and increase connection with customers. We’re here to BUST some common custom printing myths and encourage you to consider implementing custom printing into your business.
Myth #1: We live in the age of technology, so print is obsolete
BUSTED! Although digital marketing has grown like crazy over the past decade, print marketing still has its advantages, and if you use the two in combination, it can be a total power combo. Use your direct mail inserts or flyers at your front desk to lead people to your website to shop, see your full catalog, or redeem coupon codes. Include calls to action to check out your blog, get connected on social media, or shop your diverse selection. Direct mail is making a comeback, and companies are remembering why they previously used it so thoroughly.
Myth #2: Using paper means harvesting trees, so it must be bad for the environment.
BUSTED! Modern sustainable forest management initiatives have helped govern forest management and ensure thriving forests. Specifically, the Forest Stewardship Council (FSC) promotes responsible management of the world’s forests, and responsible manufacturers choose to align with FSC-certified forests. Additionally:
⚬ 63% of forest land in the U.S. is privately owned, and many landowners leave their land untouched instead of using it for agriculture or logging. Essentially, when you use paper products, you’re giving landowners who grow and harvest trees a reason to keep these forests thriving rather than selling them to development companies or leveling them for other uses.
⚬ Responsible tree growing within plantations overseen by the FSC have been planting more trees than they harvest.
⚬ There is more public awareness about the importance of trees and forests.
PLUS: While printing can be a chemical-heavy process, modern technology and eco-friendly initiatives and recycling capabilities have reduced the environmental impact of the entire industry.
Myth #3: Printing in small batches is not cost-effective. I have to print a lot to get a good deal.
BUSTED! Today’s digital print technology means even small projects can be printed quickly and efficiently, compared to older printing tech that required a lot of set up for each new job, making it more expensive to print small runs. So don’t be afraid to order just 100 business cards or 50 flyers; you’re price will be better as you print more, but small batches won’t break the bank, either.
Myth #4: Print is ineffective for marketing campaigns.
BUSTED! Due to the increase in digital marketing, consumers are now bombarded online with advertisements and popups that can overwhelm and distract them from your message. This, of course, used to be the opposite. Now that many companies have shifted to online/paperless billing, customers are receiving less mail than they used to. This means that you can better secure potential customers undivided attention with direct mail, and they are more willing to look it over since your message is no longer piled in with so much else.
Myth #5: Printed can’t be personalized.
BUSTED! This myth when email marketing developed the technology to personalize content, but print still behind. But now, we DO have the technology to personalize printed material using variable data printing! This technology allows you to change elements, like the name of the recipient, address, or other information, on each printout.
Need help choosing the perfect custom prints for your organization? We would love to help you!
