What makes custom printed promotional products so effective? Why do we insist they are one of the most useful and effective ways to get a message across or promote a brand? We dig deeper than the typical answers of “It shows off a logo” or “A lot of people will see it.”
1. Promo products are TARGETED.
A properly selected promo item is laser-focused to your market. Unlike mass media types of advertising that are (hopefully) seen or heard by anyone even remotely paying attention, there’s much less “waste” with promotional items, which are typically given and appeal directly to your desired audience. Think “rifle”, instead of “shotgun”.
2. Promo products are STICKY.
You may have heard that “sticky” marketing stays around, has a long shelf life, and a long-term advertising value. Good promotional products tend to be kept, used, and shared, giving them a life beyond the first impression.
3. Promo products are TANGIBLE.
When giving a promotional item — something tangible that a consumer actually touches — the medium becomes the message! Promos give you the opportunity to create a fun memory “hook”, such as a play on words or colorful imprint, that gives your message more impact.
4. Promo products are WELCOMED.
The right branded gift creates goodwill between the giver and the recipient. It’s one of the few forms of advertising people actually enjoy. They might skip through your commercial, but few people will turn down a great branded product — who ever got annoyed by a nice gift?
5. Promo products are ENDORSEMENTS.
By using or sharing a promotional item with your logo on it, it implies the user approves of your brand, and creates a more positive impression for those who see it. Branded gifts and giveaways are more than moving advertisements; they’re practically moving testimonials!
If you’re not using promotional items — or worse, have used them and not found them effective — please contact us to discuss what might work better.
